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APPLE MUSIC: DEFINE YOURSELF

Music makes our identity, and we use our identity to access our iPhones. Use different fingerprints to build different music profiles for whichever “you” you are today.

MANIFESTO INSERT

MUSIC IDS

Build different Music IDs around different fingerprints.

OOH

Scannable playlist posters.

The posters contain real users’ playlists.

Scan them to hear the playlist.

PROMPT

If you’re not an Apple Music user, you’ll receive a prompt to join in.

COACHELLA STAGE

An exclusive Apple Music stage at Coachella. Only Apple Music users can enter, and their fingerprint is the ticket.

Copywriter: E.M. Caris