ASK YOUR PARENTS:

ANTI-VAX PSA

Parents are choosing not to vaccinate their children due to distrust, misinformation, and religious belief. So we thought of targeting children themselves in partnership with KidsHealth, and with the help of child YouTube stars to take the initiative.

VERIFIED SYMBOL

Every child YouTuber will now have a heart symbol next to their verified checkmark, letting their viewers know that they have been vaccinated.

LOGO REBRAND

KidsHealth, a nonprofit children's health system, will collaborate with YouTube and their biggest child stars. A fresh new take on their logo was recreated to re-engage children, as well as creating a consistent, playful identity.

TAKEOVER BANNERS

Each child YouTuber will have a takeover banner promoting awareness, advising children to initiate a conversation with their parents.

TAKEOVER BANNERS

YouTube takeover ads will wrap around child stars' homepages. 

ILLUSTRATION PROCESS

Copywriter: E.M. Caris

Takeover Mockup Office Ryan Mockup